Building on 35 years experience and reputation as #1 in the Japanese heavy- and medium-duty truck market, Hino Motors, Ltd. is now the fastest growing truck manufacturer in the U.S.

What you might not know is that the Hino Brand is almost 80 years old and is recognized globally as one of the largest truck manufactures in the world. In fact, chances are, if you've ever ridden public transport in Australia, Japan, New Zealand or Korea, you were probably on a Hino Bus!

1984 in the United States was a time of promise.  Ronald Reagan began his second term as President looking to build on a successful first term. The world’s best athletes arrived in Los Angeles for the 1984 Olympic Games. 1984 also marked the arrival of Hino Trucks into the U.S. market.

Coming to America. Hino’s American story begins three years before Hino trucks were available for sale in the United States. In 1981, the U.S. air base in Yokota, Japan bought two Hino RE deluxe touring buses for use in recreation outings and long-distance sightseeing tours for the families of U.S. Air Force personnel stationed at the base. This break with long-standing policy of U.S. armed forces in Japan to use only American brands in bus transportation was a result of American recognition of the quality of the Hino product. It would soon be time to seize the opportunity to provide this quality to the rest of the American market.

Hino marked its introduction to the U.S. market when the first fully assembled FF175 rolled off the assembly line on August 4th, 1983. Hino had the product, but it still needed a manufacturing and distribution presence in the United States. This was addressed with the establishment of Hino America Distributor Incorporated (HADI), and then later Hino Diesel Trucks (HDT). Hino Diesel Trucks would become the sole distributor in 1986.

With a unified focus, Hino concentrated efforts during its first decade on building brand recognition and the outstanding reputation that it had already gained in other markets across the world. Hino initiated a number of strategies to jump-start sales momentum, including multiple trips to the Hino Motors, Ltd. headquarters in Japan for successful dealers. It gained national visibility through presence at tradeshows such as the SAE Expo where it had a chance to flex its engineering muscle. 1990 would also mark a new chapter for HDT as it opened a new U.S. headquarters in Orangeburg, New York.

Hino’s second decade in the U.S. market coincided with the explosion of the information superhighway we all know as the world-wide web. It also featured athletes O.J. Simpson and Tiger Woods making headlines for completely different reasons. While the fear of the Y2K bug that never materialized caused many to prepare for difficult times, no one could prepare themselves for the tragic events that occurred on September 11th, 2001.

Coming to America. Hino’s American story begins three years before Hino trucks were available for sale in the United States. In 1981, the U.S. air base in Yokota, Japan bought two Hino RE deluxe touring buses for use in recreation outings and long-distance sightseeing tours for the families of U.S. Air Force personnel stationed at the base. This break with long-standing policy of U.S. armed forces in Japan to use only American brands in bus transportation was a result of American recognition of the quality of the Hino product. It would soon be time to seize the opportunity to provide this quality to the rest of the American market.

Hino marked its introduction to the U.S. market when the first fully assembled FF175 rolled off the assembly line on August 4th, 1983. Hino had the product, but it still needed a manufacturing and distribution presence in the United States. This was addressed with the establishment of Hino America Distributor Incorporated (HADI), and then later Hino Diesel Trucks (HDT). Hino Diesel Trucks would become the sole distributor in 1986.

With a unified focus, Hino concentrated efforts during its first decade on building brand recognition and the outstanding reputation that it had already gained in other markets across the world. Hino initiated a number of strategies to jump-start sales momentum, including multiple trips to the Hino Motors, Ltd. headquarters in Japan for successful dealers. It gained national visibility through presence at tradeshows such as the SAE Expo where it had a chance to flex its engineering muscle. 1990 would also mark a new chapter for HDT as it opened a new U.S. headquarters in Orangeburg, New York.

Hino moves assembly operations to Williamstown, WV where it would also make an additional $3 million investment in 2012. This move would give Hino the production capacity it needed to meet the strong demand being generated for the Hino product. Earlier in the decade, Hino had also opened a National Parts Distribution Center in Memphis, TN to centralize and strengthen parts supply capabilities.Considering our remarkable success in Class 4-7 in North America, and our growing global presence in the Class 8 market, entering the North American heavy duty segment made sense as the next logical step. Hino Trucks unveiled a new line of trucks at the 2018 Work Truck Show in Indianapolis, IN. Carrying the name Hino XL Series, this all-new lineup rounds out Hino Trucks Class 7 product offering and launches them into the Class 8 market for the first time in the U.S.

In August of 2019, after outgrowing our Williamstown plant, we invested $100MM and moved manufacturing to a new, state-of-the-art facility in Mineral Wells, WV.  With over 470 employees and growing we're able to increase our capacity here for many years to come.

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In October of 2019, Hino unified its entire lineup of trucks, including model names. The new ‘M Series’ Class 4/5 COE’s and new ‘L Series’ Class 6/7 Conventional trucks, which combined with Hino’s recently launched ‘XL Series’ Class 7/8 vehicles, creates a cohesive family of commercial trucks.

Hino Trucks announced, Project Z, the Company’s development path to zero emissions vehicles (ZEV), ranging from class 4 to class 8. Showcasing the most comprehensive line-up of zero emissions trucks and partnering with technology leaders in advanced electrification drive systems.