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NISSAN TRUCKS

Nissan trucks have a rich history that dates back to the1930s. The company's first truck, the Datsun 120 Pickup, was introduced in 1955 and quickly became a popular choice for drivers around the world. Over the years, Nissan continued to innovate and improve its trucks, offering a range of models that are known for their durability, reliability, and performance. Today, Nissan trucks are a top choice for drivers who need a vehicle that can handle tough jobs and challenging terrain.

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Nissan is now using heavy-duty electric trucks to deliver new vehicles

Nissan Motor Co. Ltd. (日産自動車株式会社, Nissan Jidōsha kabushiki gaisha) is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.

Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. As of November 2023, Renault holds a 15% voting stake in Nissan, while Nissan holds the same stake in Renault.Since October 2016 Nissan holds a 34% controlling stake in Mitsubishi Motors.

In 2017, Nissan was the sixth largest automaker in the world, after Toyota, Volkswagen Group, Hyundai Motor Group, General Motors and Ford. In 2014, Nissan was the largest car manufacturer in North America.With a revenue of $78 billion in 2022, Nissan was the ninth largest automobile maker in the world, as well as being the leading Japanese brand in China, Russia, and Mexico. As of April 2018, Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles. The top-selling vehicle of the car-maker's fully-electric lineup is the Nissan LEAF, the No. 2 top-selling electric car globally, just behind the Tesla Model 3

Nissan is taking a big step with its latest endeavor to combat emissions. The automaker will now be delivering new vehicles in fully electric, heavy-duty trucks in a new trial with Nikola and Kenworth.

After jumping out to an early start with the LEAF, introduced in 2011, Nissan has fallen behind as most automakers have released their all-electric cars since then.

The Nissan LEAF was ahead of its time as it raced to become the best-selling EV in Europe in the first half of 2018. However, it took the automaker over a decade to release its second fully electric vehicle, the Ariya crossover SUV, introduced last year after delaying it several times.

The 2023 Nissan Ariya will start at $43,190 with range options from 205 miles on a 63 kWh battery and 250 kW motor to 394 miles on an 87 kWh battery and 278 kW motor.

Nissan announced last year it would invest $500 million in its Canton Vehicle Assembly plant in Mississippi to produce two new electric vehicles (perhaps a mid-size electric truck like the Frontier).

Although production for the two new EVs is slated for 2025, Nissan is finding other ways to cut emissions. The Japanese automaker is among the first to run a trial with all-electric heavy-duty trucks delivering new vehicles.

Nissan is using electric trucks for new EV deliveries

According to the press release, Nissan is working with Nikola and Kenworth, which will each provide an electric truck to pull traditional car haulers.

Chris Styles, VP of supply chain management at Nissan North America, said at the release:

Exploring the use of BEV trucks for new vehicle delivery is an important milestone in our journey toward carbon neutrality throughout our business.

The first deliveries will be to Downey Nissan in California, carrying the 2023 Ariya electric crossover.

Nikola’s Tre BEV zero-emission class 8 electric semi-truck has a 330-mile max range and 645 continuous HP.

Following the initial run of four battery electric trucks, Nissan plans to deploy additional trucks in the Los Angeles area. The automaker plans to build on the lessons it learns through the trial, potentially expanding EV trucks for other logistical use cases.

The electric trucks are expected to play a key role as Nissan aims to achieve carbon neutrality across its operations by 2050.

Electrek’s Take

Now, this is cool. Heavy-duty EV trucks carrying electric vehicles for delivery. This is the future unfolding before our eyes.

Nissan is among the first to implement EV trucks for deliveries, but it won’t be long before others do the same. Let’s hope it can help Nissan accelerate its EV rollout.

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Our History

Since its inception in 1933, Nissan Motor Corporation has been passionate about creating innovative technologies and products based on the spirit of "Do what others don't dare to do." This mindset is embedded in our DNA and embodied in our corporate purpose of "Driving innovation to enrich people's lives." The following is an overview of Nissan's history.

Japan first imported automobiles from Europe and the United States in the late 19th century. Only foreign brands such as Ford and GM were seen on Japan's roads in the Meiji (1868–1912) and Taisho (1912–1926) eras.

Momentum began for manufacturing cars in Japan began to build in the early 20th century and daring entrepreneurs laid the foundations of the nation's automobile industry. The Kwaishinsha Motor Car Works was established in 1911 in the Hiroo district of Tokyo. It was a small workshop, but founder Masujiro Hashimoto had big dreams. Just three years later, Kwaishinsha built the DAT, a small passenger car powered by a twin-cylinder 10ps engine that could hit 32 km/h.

In 1928, exceptional entrepreneur Yoshisuke Aikawa became president of Nihon Sangyo Co. Ltd., the company from which the name Nissan originated. His knowledge of the automotive scene in the United States convinced him cars would become popular in Japan as well.Only foreign cars from Ford and GM (General Motors) were seen on Japan's roads in the Meiji and Taisho eras. At that time, men like Yoshisuke Aikawa had zealously begun manufacturing vehicles. They are the ones who built the foundation of Japan's automobile industry of today.

1918
Starts anew under the name Kwaishinsha Motor Car Co., Ltd.

The Kwaishinsha Motor Car Works grew in size to 600 thousand yen in capital, with 60 employees. They completed and released Model 41 DAT in the following year, mounting the first single body casting 4-cylinder engine in Japan.

Kwaishinsha Factory

DAT-41 passenger car

1919
Establishment of Jitsuyo Jidosha Seizo Co., Ltd.

William R. Gorham, an American engineer, developed a three-wheeled vehicle in 1919. This drew attention from a businessman in Osaka, who established Jitsuyo Jidosha Co., Ltd.. The mechanical equipment, auto parts, and materials were ordered and imported from the United States.
Jitsuyo Jidosha Co. was a modern automobile factory of the time.

Mr. Gorham (on the right) and tricar

1920's

1925
Establishment of DAT Jidosha & Co., Ltd.

Kwaishinsha established DAT Jidosha & Co., Ltd. for the purpose of strengthening sales.

1926
Establishment of DAT Jidosha Seizo Co., Ltd.

Jitsuyo Jidosha Seizo Co., Ltd. became DAT Jidosha Seizo Co., Ltd. and merged with DAT Jidosha Trading Company.

1930's

1931
DAT Jidosha Seizo Co., Ltd. becomes affiliated with Tobata Casting Co., Ltd.

Tobata Casting Co., Ltd., who was manufacturing the automobile parts, planned to advance to the automobile industry and received DAT Jidosha Seizo to be affiliated under them.

1932
The birth of DAT SUN

In 1931, DAT Jidosha Seizo Co., Ltd. became a subsidiary of Tobata Casting Co., Ltd., and developed its first 495cc compact size passenger vehicle. In the following year, 1932, the company changed its name to Datsun: DAT was taken from the initial letters of three men. The SON was changed to SUN, since the SON sounded the same as a word meaning "disadvantage" in Japanese.

Brochure cover of the 1932 DATSON

1933
Tobata Casting Co., Ltd establishes Automobile Division

Tobata Casting Co., Ltd. set up an Automobile Division in March 1933 and began automobile production in earnest. In October of the same year, the company purchased more than 66,000m2, of reclaimed land in Shinkoyasu on the coast in Yokohama City (the site where the present Yokohama Plant is located).

Established Jidosha Seizo Co., Ltd. in Yokohama.

Yoshisuke Aikawa's two holding companies, Nihon Sangyo and Tobata Casting, which he also established, invested in and established Jidosha Seizo Co., Ltd. on December 26.

Inside of the Tobata Casting Factory

1934
Corporate name changes to Nissan Co., Ltd.

The corporate name was changed to Nissan Motor Co., Ltd when Nihon Sangyo Co., Ltd become the 100% investor of the general meeting of stockholders in June.

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Looking back on 60-plus years of Nissan pickups

From America's first compact truck to a brand-new 2022 midsizer

Aikawa soon recognized the excellence of the DAT car and acquired the manufacturing rights. Following mergers, Kwaishinsha became DAT Jidosha Seizo Co., Ltd., and in 1930 the firm built a new compact car. The Datson (son of DAT) then completed a grueling test run between Osaka and Tokyo without a hitch. Its name was changed to Datsun in 1932.

Aikawa then established Jidosha Seizo Co., Ltd., in 1933 to ramp up production. In 1934, the company was renamed Nissan Motor Co., Ltd. The Yokohama Plant — Japan's first automobile mass production facility — launched the following year, and Nissan began exporting cars to Asia, Central and South America and other regions.

The Automobile Manufacturing Industries Act was enacted in 1936 to promote the domestic auto industry, and domestic cars gradually replaced imports on Japanese roads.

With the introduction of the 2022 Nissan Frontier, we're getting the truck's first comprehensive overhaul in a decade and a half. This midsize pickup has a not-so-midsize history here in America, and it's one we thought we'd explore a bit in the wake of the new truck's unveiling. 

To simply say that the small Nissan pickup's history in the United States predates the company's use of the name "Nissan" is, frankly, understating it. Nissan's small pickup isn't just noteworthy for its longevity; it was the first true compact pickup sold in the United States, starting with the 220 chassis in 1959 — 62 years ago — but the generation that really put it on the map was the 520 chassis, which was introduced in the mid-1960s. Fascinatingly, this should have been the 420 chassis, but the Nissan mothership decided to skip that designation. Yeah, something referencing 420 in the 1960s might seem amusing to us now, but believe it or not, Nissan's hang-up was linguistic, not social, as the phrase for the number "420" sounds similar to a Japanese term that loosely translates to something along the lines of "discourtesy." But for that quirk of Japanese phonetics and a mid-cycle update, we might have gotten a 1969 Datsun 420. Elon would have been proud; Nissan executives, not so much. The 1969 Datsun pickup was also the first compact truck sold in the United States with a half-ton payload rating; there's probably another joke in there too. 

The 620 chassis brought more improvements and firsts for the Datsun, including the first long-bed compact truck and the first King Cab body for the Nissan/Datsun lineup. It also looked incredibly cool. Your author's father drove one similar to the one pictured above — a 1976. No, that isn't us. In the 1980s, the iconic boxy Nissan pickup started to emerge. While the Hardbody didn't arrive until later in the decade, even the earlier models started to pick up some of the cues we'd come to associate with later examples of the pickup. In 1983, Nissan became the first importer to build a truck in the United States. It was still the 720; the D21 didn't go into production until 1985. And here it is, the D21 Nissan Hardbody pickup, kicking off a decade-long run that burnished the compact Datsun pickup's reputation as a durable, go-anywhere companion that was just as rugged as any 4x4 being hocked by the domestics (or other importers, for that matter). The Hardbody platform ran more than a decade, with its replacement coming in 1997. 

The 1997-1998 model year changeover seems subtle when each is viewed separately, but when placed side-by-side, there's more obvious distinction between their exteriors. Now firmly a Nissan, the new pickup got a formal name to boot — Frontier. This generation smoothed out some of the Hardbody's rough edges (both aesthetically and metaphorically), for better or for worse. It was still a dependable workhorse, but it's easy to see how some of its enthusiast appeal faded in the latter half of the 1990s. A much-needed styling update arrived for 2001 (the yellow truck), but we're not so sure that was a good thing. You can see the difference here. Chunkier bumpers, fenders and wheel/tire combos brought some of its attitude back, but yet another redesign was around the corner. 

The 2005 model year marked the introduction of the second-generation Frontier, which got beefier and more capable, but ceased to be a true compact. Now a midsize truck, it got a bigger V6 (and an accompanying boost to towing and payload) and seemed poised to take on the surging Toyota Tacoma and revitalized small-truck nameplates from General Motors. But then, something weird happened ...Nissan just kind of ... stopped. To this point, the longest-running small Nissan Pickup was the Hardbody (1985-1997). The second-generation Frontier completely wiped that record off the map, as refresh after refresh came along, culminating with a 2020 update that foreshadowed 2022's overhaul. Nissan brought over the new truck's powertrain, leaving just about everything else as it had been for 15 years, including the interior, as you can see above. These are shots of a 2010 and 2020, but you could substitute "2005" for the former and there'd be virtually no difference. 

The unveiling of the 2022 model marks an end to this one-and-a-half decade run, but with an asterisk. The underlying platform remains fundamentally the same for the new Frontier, so while the interior, body and powertrain are new, the Frontier's bones are the same. Fortunately, they're good ones, but we can't help but wonder what we'll be saying about this introduction in another 10 or 15 years. Will this generation stand the test of time.

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